Barcelona, 10th September, 2024 - Titan OS S.L. (Titan OS), the Barcelona-based technology, entertainment and advertising company, today announces its participation in the ASAP4EU consortium, an EU-funded initiative to develop an advanced solution to optimise advertising on FAST (Free Ad-Supported Streaming TV) and AVOD (Advertising Video on Demand) in Europe.

ASAP4EU marks another step in Titan OS' European expansion, leveraging its strong local expertise to develop a European-focused advertising solution with the potential for global scalability. 

This initiative brings Titan OS together with a group of companies sharing European roots and deep market understanding: OKAST (a pioneer in OTT platforms and FAST channels), Broadpeak (a specialist in CDN infrastructure and ad insertion technologies through its SaaS platform) and Impresa (the largest private media group in Portugal). 

The consortium's mission is to build a robust advertising network to strengthen the competitiveness of European players and safeguard the cultural and economic sovereignty of Europe in the rapidly evolving audiovisual landscape.  Within this framework, Titan OS will continue its mission of creating a better TV experience. By providing content owners with new distribution channels, enabling advertisers to reach hard-to-reach audiences with relevant messages, and helping viewers discover content easily, Titan OS is creating a win-win solution to establish the infrastructure for a European content monetisation ecosystem.

"Unlike other regions where a one-size-fits-all approach may work, the European market demands strategies tailored to local needs, whether it's distribution, content localisation, audience targeting, or navigating complex regulations. This consortium, deeply rooted in Europe, understands these market dynamics very well. With local teams in every key European market, Titan OS is positioned to bring ASAP4EU the scale needed to help content partners and advertisers reach hard-to-reach audiences and unlock new monetisation opportunities," said Tim Edwards, COO at Titan OS.

“We are delighted to have Titan OS joining our consortium. With their central position in the value chain, as a TV OS, it significantly enhances our ability to deliver highly personalised and targeted advertising solutions, and our ability to propose a complete European-centric solution for advanced advertising.” Said Cédric Monnier, CEO OKAST and coordinator of ASAP4EU.

Titan OS already powers Philips Smart TVs across Europe and will soon roll out to other brands and markets and offers a unique combination of exclusive inventory and first-party data from millions of monthly active users. This, combined with the ability to extend campaigns through the Titan Ads CTV marketplace, provides advertisers with powerful tools to deliver highly targeted campaigns based on consumer preferences and behaviours, benefiting from retail data partnerships with major European retailers such as Currys and Boulanger. Titan OS enables content owners and advertisers to reach exclusive audiences and, as the platform scales, even broader audiences. 

About Titan OS S.L. 

Titan OS S.L. is a technology company headquartered in Barcelona. The company specialises in developing software and solutions to unleash the full potential of Connected TV. We are re-thinking TV to change the way people discover content and how brands connect with audiences, making content discovery easier. Our aim is to foster collaborations across the entire TV ecosystem to grow business together with TV manufacturers, retailers, media companies, content creators, publishers, and brands. Our  independent operating system powers smart TV devices from world-class manufacturers across Europe and Latin America, offering millions of viewers a personalised experience from the moment they switch on their TV. With tailored recommendations, we seamlessly integrate all the content on the homepage, from streaming subscription services, free and paid movies, series and TV shows to linear channels.  www.titanos.tv

About M.E.I Group (OKAST)

Founded in 2013 by industry veterans (formerly Canal +, France Television, NewsCorp, Ubisoft, Irdeto, Viaccess), M.E.I. Group builds the OKAST.TV cloud solution for key industry players (TV channel, producer, pure web player, etc.). 

A turnkey solution, OKAST.tv facilitates the deployment of a streaming and live audio/video platform, a FAST channel and the monetisation of audio, video and live catalogues. It provides everything from streaming architecture, platform and design to TV and mobile applications, as well as complete management of payment systems, advertising and management software, including content management, user relationship management and analytics. 

OKAST.TV publishes, through its customers, more than 600 OTT platforms and premium FAST channels worldwide. Its customers include the SECOM group, Mediawan, TV Monaco, Qwest TV, Good!Movies, Allindi, IDance Music, MAIF, Accenture, Secrets d'Histoire, Le Media TV, Le Figaro Live, Ciné Prime, Endemol France, Kinostar, Unifrance, INA, THEMA (CANAL+ group), RCS Media, Folxn, SIC (Impresa Group), Netradio Vision, Netgem, Access, etc. 

The company was incubated by TF1 and Audiens, and its clients already include major American, European and Chinese media, companies, agencies, brands and producers of TV, web, cinema and advertising content.

About BROADPEAK

Since its creation, Broadpeak has built its development on one mission: to deploy software solutions on a global scale that enable people to stream the content they love, with exceptional quality of experience. These solutions address the needs of TV and telecom operators, global broadcasting platforms ("OTT") as well as new media in the corporate, sports and entertainment worlds.

By the end of 2022, Broadpeak had more than 125 customers in 50 countries, addressing a global audience of 200 million. These customers include some of the world’s leaders such as Orange, Telecom Italia, Deutsche Telekom, HBO, Mola TV, StarHub, and Megacable. Broadpeak employs over 240 people in 21 countries. The company is based mainly in France (head office in Cesson Sevigné near Rennes), but also in the United States, Canada, Brazil, Singapore, and Dubai.

About Impresa

IMPRESA was born with Expresso, grew with SIC, and is now a universe. Every day, it produces 8 channels (SIC, SIC Internacional, SIC Notícias, SIC Radical, SIC Mulher, SIC K, SIC Caras, Txillo) and the largest newspaper in the country, Expresso, the sales leader.

More than 3 million 800 thousand viewers in Portugal contacted SIC every day. The SIC thematic channels were the most watched in Portugal in 2023, among the groups of Portuguese channels. Every day, more than 2 million 500 thousand viewers watched SIC Notícias, SIC Radical, SIC Mulher, SIC Caras and SIC K.

Expresso is the best-selling publication in Portugal. It has been the best-selling newspaper in Portugal since 2017 and maintains its status as the newspaper with the highest Paid Printed Circulation and the highest Paid Digital Circulation, being the newspaper with the highest increase in the latter compared to the same period of the previous year.

IMPRESA group is the Portuguese media company with the largest number of television channels broadcasting abroad: 7. SIC channels reach more than 10 million viewers worldwide through cable, satellite and IPTV systems. In total, SIC channels reach 12 countries, through 44 operators.

Opto SIC is the streaming platform from the media group Grupo IMPRESA. It offers access to premier national television content, encompassing over 10,000 hours of programming. Ranging from entertainment staples such as films, series, and soap operas to esteemed documentaries and informative segments, Opto delivers content with the hallmark journalistic quality and precision associated with SIC and SIC Notícias, the entertainment and media brands for Grupo Impresa. In addition to all the aforementioned content, our users will now have access to the new FAST channels launched in April 2024

About FAST4EU

OKAST, SECOM Group and Kinostar have joined forces to launch the European consortium FAST4EU. Co-funded by Creative Europe MEDIA, the consortium aims to accelerate the development of the FAST (Free Ad-Supported Streaming TV) model in Europe and to provide a technological and content approach tailored to the European market with the capacity for international expansion. The channel launch support programme is aimed at all European players, whether broadcasters, producers or content distributors.